The Research and Postgraduate Centre congratulates Asst. Prof. Dr. You Hui Wei of the School of Economics and Management (SEM), Xiamen University Malaysia (XMUM), on her recent publication in Business Process Management Journal (BPMJ).

BPMJ is a Social Sciences Citation Index (SSCI)-indexed Q1 journal with a latest Impact Factor of 5.2. Led by Asst. Prof. Dr. You, the research was a collaborative international effort with researchers from COMSATS University Islamabad (Pakistan), American University of Ras Al Khaimah (United Arab Emirates), German University of Technology (Oman), NUST Business School (Pakistan), and UNITAR International University (Malaysia). 

Titled “Prediction of Crowdfunding Success in Malaysia Using Quality Signaling Theory and Machine Learning”, the study examines factors associated with the success of reward-based crowdfunding campaigns in Malaysia, based on data from 728 projects on MyStartr. It combines Quality Signaling Theory with machine learning to identify factors that can help predict crowdfunding success.

The study identified the number of supporters, median pledge amount, target fundraising amount, and project updates as key factors in crowdfunding success, with Random Forest achieving the strongest predictive performance among the seven algorithms evaluated.

The full article is available at:https://doi.org/10.1108/BPMJ-02-2025-0175

Dr. You Hui Wei is an Assistant Professor at Xiamen University Malaysia (XMUM) and a Research Fellow at UNITAR International University, Malaysia. Her research interests include finance, FinTech, crowdfunding, artificial intelligence (AI), machine learning, and digital entrepreneurship. 

For more information about Asst. Prof. Dr. You Hui Wei and her research profile, visit: https://www.xmu.edu.my/staff/you-hui-wei