Biography

You Hui Wei, Ph.D., serves as an Assistant Professor at Xiamen University Malaysia, while also contributing as a Research Fellow at UNITAR International University and an Adjunct Supervisor at SEGi University. She earned her Ph.D. in Finance from Universiti Malaysia Sarawak in 2022. Her research has appeared in leading journals, including Business Process Management Journal, Business & Information Systems Engineering, International Journal of Finance & Economics, Global Finance Journal, and Global Business Review. Recognized with UNITAR’s Best Paper Award, Dr. You’s scholarly interests lie at the intersection of finance, and crowdfunding, where she continues to advance knowledge through both publication and mentorship.

Research Interest

Finance, Digital Finance, Crowdfunding

Educational Background

• PhD (Finance), Universiti Malaysia Sarawak (2022)
• MSc (Finance), Universiti Malaysia Sarawak (2017)
• BSc (Finance), Universiti Malaysia Sarawak (2015)

Working Experience

• Xiamen University Malaysia (2025-present)
• UNITAR International University (2024); [Research Fellow (2025- present)]
• Segi University [Adjunct Supervisor (2023-2026)]
• Research and Teaching Assistant, Faculty of Economics, Universiti Malaysia Sarawak (2015-2019).

Research Experience

Research Grant

• Co-Researcher, TalentCorp project, RM20,000 (2024-2025)
• Principal Investigator, UNITAR Internal grant, RM5,000, (2024-2025)

Conference Presentations

• International Conference on Management and Marketing (ICMaM 2024), UNITAR
• The 2nd Doctoral Forum & The 16th Annual Conference of Journal of China Finance at SiChuan University, Chengdu (2019)
• BBRC conference, UNIMAS (2016; 2018)
• 8th iBBC conference, UNIMAS (2017)

Representative Publications

1. You, H.W.*, Usman, S.M., Yap, B.W., Muhammad, H., and Bukhari, F.A.S. (2025) ‘Prediction of Crowdfunding Success in Malaysia Using Quality Signaling Theory and Machine Learning’, Business Process Management Journal, (ABDC B, SSCI Q1, IF 5.4) https://www.emerald.com/bpmj/article/doi/10.1108/BPMJ-02-2025-0175/.
2. You, H.W.*, Lim, S.K.*, Kong, B.H., Cheng, S.F., Rajasuriar, R. and You, H.W.*, (2025). ‘Exploring the immune response to COVID-19 vaccines in dialysis and transplant patients’. Therapeutic Apheresis and Dialysis, http://doi.org/10.1111/1744-9987.70066 (SCIE Q3, IF 1.4)
3. Muizyar, M., Usman, S.M., Saeed, M.A., You, H.W.*(2025) ‘Communicate to Captivate: The Significance of Communication in U.S. and U.K Restaurateur Crowdfunding Project Success’, British Food Journal, https://doi.org/10.1108/BFJ-08-2024-0786 (ABDC B, SCIE Q1, IF 4.0)
4. Usman, S.M., You, H. W.*, Mirza, S.S. and Muizyar, S.K. (2025). ‘Signals to Captivate: The Impact of Signals in US and UK Equity Crowdfunding Project Success.’ Global Business Review, https://doi.org/10.1177/09721509251329819 (ABDC C, Scimago Q2, ESCI Q3, IF:1.9)
5. Kontesa, M., Brahmana, R. K., & You, H. W. (2024). ‘National culture, religiosity, and audited financial statements of small-scale MNCs.’ Pacific Accounting Review, Vol. 36 No. 2, pp. 211-233. (ABDC B, ESCI Q2, IF: 2.4)
6. Usman, S.M., Bukhari, F.A.S., Zubair, M. You, H.W. Shahzad, F. & Khan, M. (2024), ‘Financing Decisions and the Role of CSR in Donation-Based Crowdfunding.’ Business Information System Engineering, https://doi.org/10.1007/s12599-023-00827-6 (ABDC A, SCIE Q1, IF:7.9)
7. You, H.W*. & Brahmana, R.K. (2024), ‘The role of digital orientation in moderating the relationship between innovation and internationalization’, International Journal of Emerging Markets, https://doi.org/10.1108/IJOEM-03-2022-0464 (ABDC B, SSCI, Q2, IF: 2.9)
8. Brahmana, R. K., You, H. W., & Lau, E. (2022). ‘Does reputation matter for firm risk in developing country?.’ International Journal of Finance & Economics, Vol. 27 No. 2, pp. 2110-2123. (ABDC B, SSCI, Q2, IF: 3.1)
9. Brahmana, R. K., & You, H. W.* (2022). ‘Do Muslim CEOs and Muslim stakeholders prefer Islamic debt financing?. ’ Global Finance Journal. (ABDC A, SSCI, Q1, IF: 4.9)
10. Tilai, A., Brahmana, R. K., & You, H. W. (2021). ‘Does Nutrition Really Matter for the Productivity of Smallholder Farmers?.’ Pertanika Journal of Social Sciences & Humanities, 29(2). (Scimago Q3, Scopus, CiteScore: 1.2)
11. Usman, S. M., Bukhari, F. A. S., You, H.W., Badulescu, D., & Gavrilut, D. (2020). ‘The Effect and Impact of Signals on Investing Decisions in Reward-Based Crowdfunding: A Comparative Study of China and the United Kingdom.’ Journal of Risk and Financial Management, Vol. 13 No. 12, pp. 325. (ABDC B, ESCI Q3, Scopus, CiteScore: 4.5)
12. Brahmana, R. K., You, H. W.*, & Yong, X. R. (2020). ‘Divestiture strategy, CEO power and firm performance.’ Management Research Review (ESCI Q2, IF: 3.7)
13. Brahmana, R.K., You, H.W.* & Kontesa, M. (2020), ‘Does CEO power matter for the performance of retrenchment strategy?’, Journal of Strategy and Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JSMA-10-2019-0186 (ESCI Q2, IF: 3.5)
14. Brahmana, R. K., Tan, M. Y., & You, H. W.*(2018) ‘Corporate Environment Disclosure (CED) and Earning Management.’ International Journal of Green Economics. (Scimago Q3, Scopus, CiteScore: 1.2)
15. You, H. W.*, & Brahmana, R. K. (2017). ‘Do Malaysian Listed Companies Mitigate Climate change for Tax Planning?(Adakah Syarikat Tersenarai di Malaysia mengurangkan Perubahan Iklim untuk mengkaji Perancangan Cukai?).’ Jurnal Ekonomi Malaysia, Vol. 51 No. 2, pp. 195-203. (Scopus Q3)
16. Brahmana, R. K., Razali, M. W. M., & You, H. W. (2017). ‘The Role of Gender and Ethnic Diversity on the Performance of Malaysian Private Comp.’ DLSU Business & Economics Review, Vol. 26 No. 2, pp. 1-13. (Scopus Q3)
17. You, H. W.*, & Brahmana, R. K. (2017). ‘Corporate Internet Reporting, Corporate Social Responsibility, and Cost of Equity: Insight from Malaysia.’ International Journal of Business Management, Vol. 2, Special Issue 2017 (MyCite)
18. Brahmana, R. K., You, H. W.*, & Razali, M. W. M. (2016). ‘Climate change mitigation and the cost of equity: evidence from Malaysia.’ International Journal of Green Economics, Vol. 10 No. 3-4, pp. 327-337. (Scimago Q3, Scopus, CiteScore: 1.2)

(* indicates corresponding author)

PUBLICATIONS WITH STUDENT

1. Ruan, M., Adenan, H. and You, H.W. (2025). The synergy of technology, organization, and value: A mechanism-based framework for ML-enabled manufacturing transformation. pp.54–65. Available at: https://doi.org/10.5281/zenodo.15803368 (MyCite- UNITAR)
2. Zhou, Z., Munap, R., You, H.W. and Wang, D. (2025). Financing strategies for risk-averse SME retailers in low-carbon supply chains: A dynamic capabilities approach to green transition. International Journal of Academic Research in Accounting, Finance and Management Sciences, 15(1), pp.216–238. Available at: http://dx.doi.org/10.6007/IJARAFMS/v15-i1/22128 (ERA)

REVIEWER FOR SCHOLARLY JOURNAL

Hui Wei has reviewed articles from British Food Journal, Journal of the Knowledge Economy, Management Research Review, Pacific Accounting Review, Human System Management, Discover Sustainability, Technology Analysis & Strategic Management, Business Process Management, and Journal of Organization and Management to provide a comprehensive understanding of the topic.

PROFESSIONAL DEVELOPMENT / RESEARCH TRAINING

International Writing Workshop (IWW) Malaysia – Developing High-impact Research on Language, Culture and Migration 
Heriot-Watt University (UK) & Partners; Funded by the British Academy, 2025–2027
Selected participant in a fully funded international programme for women early-career researchers in Malaysia, focusing on academic writing, mentoring, and collaborative research development in the areas of language, culture, and migration. The programme covers travel, accommodation, and subsistence, and aims to establish a research network, develop a journal special issue, and prepare a collaborative grant proposal.

Honors / Awards

• Best Paper Award “Paradoxical Leadership and ICT Project success” at UNITAR in ICMaM conference (2024)
• Zhejiang University Scholarship (2019)
• Best Paper Award “Corporate Social Responsibility, Cost of Equity and Corporate Internet Reporting evidence from Malaysia” in BBRC conference (2016)
• Mybrain Scholarship (2015)