Skip to main content
School Banner

William KELING

School of Economics and Management

William Keling.jpg
William KELING

Current Position:
Assistant Professor

Office:
A2#441

Telephone:
+6012-8820016

Email:
william.keling@xmu.edu.my

Biography

William combines expertise in indigenous entrepreneurship and high-tech manufacturing to drive innovation and foster equitable progress. Committed to empowering indigenous communities, he develops sustainable, culturally sensitive frameworks that integrate traditional values with modern technologies. As a mentor and researcher, William bridges theory and practice, inspiring the next generation of entrepreneurial leaders with tools and strategies for meaningful change. His work demonstrates a dedication to inclusive and transformative development, leaving a lasting impact on diverse communities and stakeholders.

Research Interest

Entrepreneurship, Indigenous and Rural Entrepreneurship, Women Entrepreneurship, Sustainable Development.

Educational Background

  • Doctor of Philosophy (Entrepreneurship)
  • Master of Business Administration
  • Bachelor of Business Administration (Entrepreneurship)

Working Experience

  • Curtin University Malaysia
  • UCSI University
  • Technology College Sarawak

Research Experience

  • Xiamen University Research Grant (2023). “Entrepreneurial Orientation, Strategic Intangible Resources and Business Performance of 

    Indigenous-Owned SMEs in Sarawak”. (Co-investigator)

  • Curtin University Collaborative Research Grant (2023). “Adopting of Smart Farming Technologies Among the Indigenous Dayak Agripreneur: Opportunity, Challenges, and Risks”. (Principal Investigator).

  • Curtin University CMPRS Grant (2023). “Determinants of Entrepreneurial Resilience of Women Entrepreneurs in Sarawak: The Moderating Role of Government Support”. (Principal Investigator).

  • Curtin University Collaboration Research Grant (2021). “Rebuilding and rebranding micro-entrepreneurship through sharing economy: Exploring technology diffusion and altruism for change” (Co-investigator).

  • AMES Research Grant (2022). Development of the Rural Dayak Women Entrepreneurial Resilience Framework: From the 

    Perspective of Empowerment Theory” (Principal Investigator).

  • Curtin University, Internal Research Grant (2021). “Appraising ICT4D Projects using the Critical Approach” (Co-investigator).

  • Curtin University, Internal Research Grant (2020). “Barriers to Indigenous Rural Entrepreneurship in Sarawak” (Principal Investigator).

  • Curtin University, Internal Research Grant (2019). Determinants of Successful Rural Indigenous Women Entrepreneurs in Sarawak” (Principal Investigator).

  • Sarawak Multimedia Authority (SMA), (2019). “Development of Sarawak eAgriFinance in Transforming Agricultural Sector” (Principal Investigator).

Representative Publications

  • Baba, R., Keling, W., & Yap, C. S. (2025). The effect of subjective norms, attitude and start- up capital on the entrepreneurial intention of the Indigenous people in Malaysia. Journal of Enterprising Communities: People and Places in the Global Economy. 1750-6204. https://doi.org//10.1108/JEC-05-2024-0100

  • Yap, C. S., Keling, W., Ho, P.L., & Omar, Q. (2023). Technology Readiness of Farmers in Sarawak. The Effect of Gender, Age, and Educational Level. Information Development. https://doi.org/1177/02666669231194712.

  • Yap, C. S., Keling, W., & Ho, P.L. (2023). Determinants of entrepreneurial performance of rural indigenous women entrepreneurs in Sarawak, Malaysia. Gender in Management: An International Journal. https://doi.org/10.1108/GM-06-2021-0170

  • Keling, W., Yap, C.s., & Ho, P.L. (2023). Enterprising tendency and entrepreneurial performance of indigenous Dayak 

    women entrepreneurs in Sarawak, Malaysia. Journal of Enterprising Communities: People and Place in the Global Economy. https://doi.org/10.1108/JEC-07-2020-0032

  • Yap, C.s., Keling, W., & Abdullah, S. k. (2022). Use of media in information seeking and sharing during floods in rural Sarawak. International Journal of Emergency Service. https://doi.org/10.1108/IJES- 07-2020-0042

  • Omar, Q., Yap, C. S., Myint, K., T., Ho, P. L., & Keling, W. (2022). Factors influencing behavioural intention to adopt the e- Agrifinance app among farmers: Extended UTAUT with technology readiness. International Journal of Technology Diffusion, 13(1), 

                1-17. https://doi.org/10.4018/IJTD.304383

  • Omar, Q., Yap, C. S., Ho, P. L., & Keling, W. (2022). Can technology readiness predict farmers’ adoption intention of the e- AgriFinance app. Journal of Agribusiness in Developing and Emerging Economies. https://doi.org/10.1108/JADEE-04-2021-0090

  • Omar, Q., Yap, C. S., Ho, P. L., & Keling, W. (2021). Predictors of behavioral intention to adopt e-AgriFinance app among the farmers in Sarawak, Malaysia. British Food Journal. https://doi.org/10.1108/BFJ-04-2021-0449

  • Keling. W., Yap. C.S., & Ho. P.L. (2021). "The Impacts of the Tagang Programme on Nature Conservation and Ecotourism Development in an Indigenous Dayak Community in Malaysia" Anatolia. https://doi.org/10.1080/13032917.2021.1886954

  • Keling, W., Yap, C. S., Ho, P. L., & Omar, Q. (2021). Technology Readiness of Farmers in Sarawak: The Effect of Gender, Age, and Educational Level. In Proceedings of the International Conference on Management and Entrepreneurship (i-COME).

  • Keling, W., & Entebang, H. (2017). Indigenous Dayak Entrepreneurial Attitude Orientation. International Journal of Economic Research, 14, 16(2), 433-446. ISSN: 0972-9380 Keling, W., & Entebang, H. (2017). Dayak Homestay Entrepreneurs Innovation Characteristics. Ottoman, Journal of Tourism and Management Research, 2(2), 101 – 112. ISSN: 2149-6528

  • Keling, W., & Entebang, H. (2015). Entrepreneurial Attitude Orientation (EAO) And Indigenous Dayak Entrepreneurs (DE) Performance in Sarawak. Journal of Managing Transformation in Technology and Innovation Globalization, 175-184. ISBN: 9879671315750

  • Keling, W., & Entebang, H. (2015). Innovation within the Sarawak homestay program: the perspective of Dayak's homestay entrepreneurs. In Proceedings of the International Conference on Natural Resources, Tourism and Services Management, 253-262. Universiti Putra Malaysia.

 

JOURNAL REVIEWER

  • Sustainable Futures
  • Journal of Small Business and Enterprise Development
  • International Journal of Gender and Entrepreneurship
  • International Journal of Entrepreneurship Behaviour & Research
  • International Journal of Social Economics
  • International Journal of Manpower
  • Journal of Teaching and Learning for Graduate Employability
  • E-mentor Journal

BOOK REVIEWER

  • Ireland & Barringer (2018), Entrepreneurship: Successfully Launching New Ventures, 6th Edition, Global Edition. ISBN-10: 1292255331 • ISBN-13: 9781292255330 @2019 Pearson
  • Scarborough & Cornwall (2018), Essentials of Entrepreneurship and Small Business Management, 9th Edition. Pearson Education Limited, ISBN10 1292266023 • ISBN13 9781292266022
  • Ireland & Barringer (2020), Entrepreneurship: Successfully Launching New Ventures, 7th Edition, Global Edition.
  • Ireland & Barringer (2021), Entrepreneurship: Successfully Launching New Ventures, 6th Edition, Online Edition.
  • Ireland & Barringer (2023), Entrepreneurship: Successfully Launching New Ventures, 7th Edition, Online Edition.

XMUM

MOHE Registration Number: DULN009(B)

Jalan Sunsuria, Bandar Sunsuria,
43900 Sepang, Selangor Darul Ehsan, Malaysia

Tel:
+03 8800 6800 (General Enquiries)
+03 7610 2079 (Course/Enrollment Enquiries)

Admissions
Quicklinks
Find Us On

Copyright © 2025 XMUM | All Rights Reserved

PDP Notice