Biography

Dr. Noridayu is an assistant professor at the School of Economics and Management at Xia Men University Malaysia. She teaches corporate accounting and reporting, financial accounting, and professional ethics. Before her appointment to this position, she was an auditor for KPMG Malaysia and a senior lecturer at Multimedia University. Dr. Noridayu is also experienced in coaching the basic accounting and taxation for micro, small and medium enterprises (MSMEs). She won the golden award during the 2022 Malaysia Technology Expo (MTE): Sustainable Development Goals International Innovation Awards for her copyright module titled Basic Accounting and Taxation for Malaysian Micro Enterprises. 

Research Interest

Whistleblowing practice, sustainability, ethics and governance, shariah compliant status

Educational Background

• PhD (Management), Multimedia University Malaysia (2023)

• Master of Accountancy, University Technology Mara Malaysia (2011)

• Bachelor of Accounting (Hons), Multimedia University (2004)

Working Experience

• Assistant Professor, Xiamen University Malaysia (February 2025 – Present)

• Senior lecturer, Multimedia University (Sept 2005 – January 2025)

• Audit Associate, KPMG Malaysia (Sept 2003 – Sept 2005)

Research Experience

• The Story of Two Continents: Factors Influencing Whistleblowing Practices in the Public Sector of Malaysia and Jordan, Project leader, November 2024- October 2026, Malaysia-Jordan Matching Grant.

• Elucidating The Role of Organizational Culture and The Impact of Institutional Pressures on Malaysian SMEs’ Behavioral Intention to Engage in Sustainable Production, Project member, 1 November 2024 to 31 October 2025, UTAR Research Fund (UTARRF).

• Corruption Risk in National Informal Sector, Project member, August 2022- March 2024, Kerjasama Menjalankan Penyelidikan Dalam Bidang Risiko Rasuah Antara Pusat Governans, Integriti Dan Antirasuah Nasional (GIACC), Jabatan Perdana Menteri (JPM) Dengan Universiti Multimedia (MMU).

• Crafting Model for Job Satisfaction among Female Educators in Malaysia during the Movement Control Order (MCO) period and Ascertainment of Its Critical Success Factors, Project Leader, April 2021- Mac 2022, MMU Internal research Funding (MMU IR Fund) 2021.

• Crafting Enhanced Model for Effective Whistleblowing and Ascertainment of Its Critical Success Factors, Project Leader, Aug 2017 – Jan 2020, Fundamental Research Grant Scheme (FRGS) of Malaysia Ministry of Higher Education (MOHE).

• Corporate Risk Disclosure: Evidence of Shari’ah Compliant Companies, Project Leader, 1 Apr 2011 – 31 Dec 2011, MMU Mini-Grant (SFSCR)

• Future Business Leaders Attitude Towards Business Ethics, Project member, 1 Apr 2011 – 31 Dec 2011, MMU Mini-Grant (SFSCR).