Biography

Presently, the Council Member of the Institute of Public Relations Malaysia (IPRM) and was also the IPRM Honorary Secretary for 2022-2024 Term. He has more than 35 years of working experience in the field of Public Relations, Corporate Affairs, Corporate Communications, Branding and Marketing with Permodalan Nasional Berhad Group including as the Lecturer in Communication Studies with UNIMAS. Prior to joining XMUM, he sat on various Industry Advisory Panels (IAP) with MMU, MSU, OUM, UCSI, UM, UMK, UniMAP, UniSZA, UPM, UPTM, UTP and Sunway University. Currently, the Industry Panel for the MQA Programme Standard for Communication & Media Studies.

Research Interest

Branding & Marketing; Communications; Corporate Affairs; Corporate Communications; Corporate Social Responsibility & Philanthropy, Health Communications; Marketing Communications; Public Relations; Employee Behaviours, Public Relations Practices & Muslim-Friendly Hotels (MFHs)