Biography

Yong Cheng Fei is a distinguished educator with over a decade of experience teaching multimedia design at the university level and serving as Programme Leader. An Adobe Certified Professional and a Certified Professional Technologist by the Malaysia Board of Technologists (MBOT), Cheng Fei excels in merging creative design with innovative technology. As a solution architect, he has spearheaded innovative educational technologies, enhancing learning experiences and administrative processes. His expertise in digital media production and a forward-thinking approach to curriculum development have prepared students for success in the dynamic digital landscape. Cheng Fei's commitment to academic excellence, professional development, and inspiring students to excel in creativity and technological prowess.

Research Interest

Attention economy, Media Innovation & Entrepreneurship, Film Study