Biography

Ms. Nur Nadira is a lecturer at the Department of Advertising, Xiamen University Malaysia. She plays her role as an active committee member of Green Productivity Association Malaysia (Advertising and Design) as well as a registered graphic designer at WRega. Apart from her external professional membership, Ms Nur Nadira also takes her responsibility as one of the Internal Quality Assurance Committee (IQAC) members for Department of Advertising to oversee the quality and upgrading of the academic regulations across the programmes offered by the Department.

Research Interest

Advertising, Media, Advertising Copywriting, Consumer Purchasing Behaviour, Branding and Packaging Design.