Biography

Dr. Muhammad Nur Fitri Razak is an accomplished academic with over four years of experience in the field. He holds a PhD in Mass Communication from Universiti Putra Malaysia (UPM). His thesis focusing on Corporate Identity Management (CIM) in Malaysia’s Halal SMEs.

Research Interest

Corporate Identity Management (CIM), Halal Branding, Machine Learning (Natural Language Processing-NLP), Computer Mediated Communication, Quantitative Social Research