Biography

Dr Prasana Rosaline Fernandez is an Assistant Professor with the Department of Advertising, Xiamen University of Malaysia. She was with Taylor’s University for 17 years teaching both undergraduate and postgraduate courses. Besides lecturing, she was actively involved in research and supervision of postgraduate students. Additionally, she was the Editor-in-Chief of the SEARCH Journal of Media & Communication which is indexed in SCOPUS.  Her last position with Taylor’s University was Programme Director (Advertising) for the undergraduate degree programme at the School of Media and Communication.

Research Interest

Green Marketing, Branding, Advertising, Risk Communication and Health Communication