Biography

Dr Nur Widad Roslan is an Assistant Professor at Xiamen University Malaysia. She got her PhD at 27 years old where her research focused on Discourse in Advertising. 4 years as a client servicing executive in the advertising industry, Dr Nur Widad Roslan hopes to use her knowledge from the field and in cooperate in her classroom. On top of industrial experience, Dr Nur Widad Roslan has published more than 20 research articles for both local and international journals, books and conferences with a broad research interest ranging from advertising, communication, AI, Media, Language and many more.

Research Interest

Advertising, Communication, Media, Consumer Behaviour, Artificial Intelligence in Advertising, Integrated Marketing, Discourse Analysis, Critical Discourse Analysis