3rd "Adversphere" Advertising Exhibition Showcases Gen Z's Creativity and Innovation

Published on March 13, 2025

The 3rd "Adversphere" Advertising Graduate Showcase, organized by School of Communication at Xiamen University Malaysia (XMUM), officially opened on 13 March 2025.

Over the course of three days, the exhibition brings together a diverse collection of student works, reflecting creativity, innovation, and social consciousness.

This year's theme, "ReGENZ" (short for Re-Generation Z), highlights the powerful role of Gen Z in rethinking and reshaping approaches to social issues, industry transformation, and personal narratives. The showcased works reflect the unique perspectives and insights of this generation as they confront challenges and advocate for renewal - whether in sustainability, digital well-being, community engagement, or creative storytelling.

The exhibition features Final Year Projects from Advertising programme students (2022/04, 2022/09, 2023/02 intakes), covering a wide range of categories, including:

Short Film - Re-turn: The True Self and the Other
Media Innovation - Re-Charging Sustainability in Motion: Greener Future
Branding, Booklet & PSA Campaigns - Disconnect to Re-connect: Digital Detox
Photography & Design - Re-framing Homelessness: Invisible Lives
Infographic & Strategy - Re-inclusion: Education Access for All

At the opening ceremony, Prof. Wang Changsong, Dean of the School of Communication, commended the students' work:

"This exhibition is a testament to the students' creativity and critical thinking. Their projects not only demonstrate technical and storytelling skills but also engage with meaningful themes, from sustainability and digital well-being to self-exploration and inclusivity."

The exhibition is expected to attract industry professionals, recruiters, and creative agencies, providing students with valuable networking and career opportunities. Recruitment booths have been set up, allowing students to connect with potential employers and explore career prospects in the advertising and media industries

"Adversphere: ReGENZ" Advertising Graduate Showcase runs from 13 to 15 March at GF#A3, Xiamen University Malaysia. Visitors can experience the creativity of the next generation of advertisers, engage with thought-provoking projects, and gain insights into the evolving landscape of media and communication.

For updates and highlights, follow @xmumadversphere on Instagram.