The Xiamen University Malaysia Business Association (XMBA) organized the Business Case Study Competition (BCSC) 3.0 on 27 and 28 June 2026 at Xiamen University Malaysia (XMUM). Centring on real-world industry challenges in Trustee Services and Wealth Advisory, the event required participants to develop strategic solutions to practical issues in estate planning, wealth management, and legacy planning.

The competition was conducted in multiple stages to assess participants' analytical thinking and presentation skills. Prior to the final round, participants attended a Business Workshop on 20 June 2026 featuring industry speakers including Dr. Udesh Chaskar, Chief Executive Officer of ARCB Asia, alongside CD Lee and Pau-Ling Low from ReSkills, who shared insights into professional development, industry expectations, and practical business competencies.

The final round was held physically at XMUM. University finalists were challenged to analyse a business case, develop practical recommendations, and present their solutions within approximately 14 hours, while high school finalists presented solutions to cases assigned in advance. Teams were evaluated based on the quality of their analysis, the feasibility of their proposed solutions, and their presentation skills.

Following the final presentations, Team K Square emerged as Champion in the University Division, followed by Team Kiss My Assets as First Runner-up and Team Doremifa as Second Runner-up. Alya Taqiyyasafi received the Best Presenter Award. In the High School Division, Team Unit IV claimed the championship title, while The Divas and Ecoeatware secured First and Second Runner-up respectively. Queenie Wong Xin Rou was recognised as the Best Presenter.

BCSC 3.0 attracted participants from universities across Malaysia and Indonesia, including Xiamen University Malaysia, Taylor's University, Sunway University, University of Malaya, Universiti Putra Malaysia, Universiti Teknologi MARA (UiTM), Monash University Malaysia, etc. The High School Division also featured teams from SM Poi Lam (SUWA), Kuen Cheng High School, St. Louis 1 Catholic High School, and SMJK Chan Wa.