Role and Key Responsibilities

• Work closely with the Student Recruitment Office to develop new campaigns for respective market segments
• Work closely with the in-house Media team for Facebook & Instagram management
• Oversee a social media strategy
• Identify new trends in digital marketing, evaluate the latest technologies and ensure the brand is at the forefront of industry development
• Recommend, use and optimise various communication platforms to engage with various audiences and market segments
• Manage and maintain the company's social media pages
• Create various marketing materials to be used across various media platforms (offline and online materials)
• Track and analyse digital traffic flow and provide regular internal reports
• Continually work on the Search Engine Optimisation (SEO) of the website
• Edit and post videos, podcasts and audio content to online sites
• Write copy for email marketing campaigns
• Attend networking events relevant to the company/industry

Requirements / Qualifications

• Candidate must possess at least a Diploma, Advanced/Higher/Graduate Diploma, Bachelor’s Degree, Post Graduate Diploma, or Professional Degree in any field.
• At least 2 years of relevant work experience is required for this position.
• Able to communicate fluently in the national language, English and Mandarin.
• Good brand awareness and ability to demonstrate competency in marketing, internal communication, publicity, and editorial skills.

Interested candidates are encouraged to submit their applications online via “Apply Here” or email their CV, along with copies of academic transcripts and supporting documents, to recruit.admin@xmu.edu.my.

We thank all applicants for their expressed interest. However, ONLY shortlisted applicants will be notified.