XMUM Wins First & Second Prizes at the 13th PwC Cup “24H” Business Challenge 2022


Two groups of students from XMUM School of Economics and Management won the First and the Second Prizes at the 13th PwC Cup “24H” Business Challenge 2022, a business case analysis competition organized by Shanghai University of Finance and Economics and sponsored by PwC China.

This competition requires participants to solve a real-life business problem presented by a panel of industry-leading professionals. The students need to read the brief, create inspiring solutions, analyze the potential risk and risk mitigation measures, and prepare their outcomes as a team, within 24 hours.

In the final challenge, Ling Zixin and Ma Bodi, both third-year undergraduates from XMUM Finance programme, partnered with two students from Tianjin University of Finance and Economics. The team won the First Prize and a cash prize of RMB 8,000 (RM 5,264).

We were required to prepare an action plan for a semiconductor enterprise, helping it expand overseas markets and develop AI business strategy, introduced Ling Zixin. The English language environment and teaching mode - presentation, group assignment, etc. - at XMUM really benefit us a lot.

Meanwhile, Huang Yixin and Wang Yifan, two sophomores from XMUM Accounting programme, were in a team of four with two participants from Tongji University. The judges were deeply impressed by the detailed analysis carried out by the group, and the team demonstrated good teamwork and knowledge sharing among the team members. The team won the Second Prize and a cash prize of RMB 6,000.

We signed up for this competition to gain an opportunity to apply textbook knowledge to practice, said Huang Yixin.

The preparation process has increased many of our soft skills, such as the skills of information searching, slides making and public speaking. It is also an excellent opportunity for us to learn from our peers.





Ling Zixin

Ma Bodi

Huang Yixin

Wang Yifan





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