XMBA Business Case Study Competition was successfully organized by Xiamen University Malaysia Business Association (XMBA) on 22 & 23 June 2019. This two-day competition allowed XMUM students to apply their business knowledge and skills to real life business situation.

9 groups of students signed up for the competition, during which they competed against each other with their technical, critical thinking and soft skills by making and presenting business strategies. Team XXX - which is comprised of two Advertising students and two Accounting students - championed in the final round. “We have proven that ADT and JRN students can be good at business as well, said Ng Wee Meng from the champion team, “It’s been an amazing learning experience. Many thanks to XMBA for organising this case study competition.”