Dr. Wang Changsong Awarded Best Presenter at Global Conference on Business and Social Sciences 2021
2021-10-28Research Management Center congratulates Associate Prof. Dr. Wang Changsong, Head of Departments of Journalism & Advertising, for being awarded the Best Presenter at 12th Global Conference on Business and Social Sciences (GCBSS) 2021, which was held during 8-9 October 2021.
Dr. Wang presented his study “Digital Representation of the Coffee Culture & Cultural Heritage by Chinese Indonesian and Malaysian Coffee Brands” during the conference. Through discourse methods associated with intertextuality analysis, the study aims to delineate an understanding of the digital representation of coffee culture and the cultural heritage of Chinese Indonesian and Malaysian coffee brands. Computer-mediated discourse analysis (CMDA) was conducted on one Malaysia coffee brand and one Indonesia.
Organized by Global Academy of Training & Research, GCBSS provides a platform for discussing wide-ranging issues related to its theme - Contemporary Issues in Business and Social Sciences Research, including contemporary developments in business, management and social sciences. The event offers ample networking opportunities for the advancement of future research and global collaboration.
| Assoc. Prof. Dr. Wang Changsong is currently the Head of Departments in Journalism and Advertising. He is also the Director of Center for ASEAN and Chinese Screen Studies. With a Ph.D degree in Film and Broadcasting from Universiti Sains Malaysia, he served as a jury and a programmer for several international film festivals held in China and Malaysia. His research interests include contemporary film theory and practice, and media and cultural theory. |
