Bachelor of Management in E-Commerce (Honours) (N/345/6/1148 ● MQA/PA14714)


Medium of Instruction: English

Intakes: February, April, September

Duration: 3 years


The E-Commerce programme at Xiamen University China (XMU) has been offered since the year 2000. The programme was one of the National First-Class undergraduate programmes approved by Ministry of Education of China. Itis ranked No. 6 among China’s institutions, and given a rating of A+ level in the global discipline assessment by ARWU (Academic Ranking of World Universities) 2021.

The school here is supported by a high calibre of faculty team from the School of Management and School of Economics, XMU.  94% of the faculty members hold a Ph.D. degree and 80% have previous academic experience in globally renowned universities.

The School of Management, XMU, was granted accreditation by AMBA (2011), EQUIS (2013) and AACSB (2020), joining a prestigious group of 1% business schools worldwide which hold the “Triple Crown" accolade. Besides, according to the Tilburg University Worldwide Economics Schools Research Ranking 2015, the School of Economics, XMU, was ranked among the top 4 in China and 16th in Asia based on the number of articles published in prestigious international publications from 2011 to 2015.

The E-Commerce programme at the School of Economics and Management (SEM), Malaysia Campus, draws on and benefits from the excellent educational resources of both the School of Management and the School of Economics, XMU. We aim to provide students with relevant knowledge, competencies, and skills in management with a specialisation in electronic commerce which will prepare them to be professional, competent, and analytical graduates for the age of the Fourth Industrial Revolution.

With a robust business foundation incorporating technical skills, students in this programme will be trained to become successful leaders in e-commerce.

Programme Highlights

  • A programme taught by renowned professors and designed in consultation with industry professionals from China and Southeast Asia, featuring XMU’s management and e-commerce curriculum.

  • Wide exposure to the latest innovation related to e-commerce, science and technology in China and Southeast Asia.

  • Opportunities for students to gain industry insights and exposure from China and Southeast Asia’s companies through our partnership and industry collaboration with them.

  • Comprehensive learning with integration of theory and practice.

Career Opportunities

Graduates of this programme will be well equipped to join public and private sector organisations. Careers to pursue include:

Digital Business Entrepreneur, Digital Sales Manager, Data Manager, Market Data Analyst, E-Business Project Developer, Search Engine Optimisation (SEO) Strategist, Digital Operations Manager, etc.

Main Courses

Common Core

Principles of Economics

Quantitative Methods and Data Analysis l

Principles of Accounting

Quantitative Methods and Data Analysis ll

Principles of Management

Principles of Marketing

Statistics for Business

Fundamental of JAVA Programming

Organisational Behaviour

Research Methodology

International Human Resource Management

International Business Law

Business Ethics

Major Core

Electronic Commerce

Principles of Information System

Business Communication

Fundamentals of Entrepreneurship

Strategic Management

Database Technology and Applications

Business Analytics and Data Mining

International Business


Major Elective


Digital Marketing

Financial Technology

Global Logistics and Supply Chain Management

Operations Management

E-Commerce System Development

Entry Requirement


A pass in STPM with at least a Grade C (GP2.0) in any 2 subjects


A pass in A-Level with at least a Grade D in any 2 subjects


A pass in UEC with at least Grade B in 5 subjects


A pass in Foundation/Matriculation with at least CGPA 2.0 out of 4.0


A pass in Diploma with at least CGPA 2.0 out of 4.0


Mathematics and English Language - a pass in SPM or a Grade C7 in UEC or the equivalent

*For other equivalent qualification, please consult our programme counsellor.


A Glance at XMUMC